2 papers
cs.LG2026
Forecasting Is Not Attribution: Localizing Decoder Bypass in Graph-Based Neural Marketing Mix Models
Yunbo Wang, Bolbi Liu
Marketing mix models are used to forecast business outcomes and to attribute those outcomes to marketing channels, but these goals are not equivalent. We study a failure mode in gr…
cs.LG2025
Personalized Federated Learning via Dual-Prompt Optimization and Cross Fusion
Yuguang Zhang, Kuangpu Guo, Zhihe Lu +2
Federated learning (FL) enables collaborative model training across decentralized clients without sharing local data, but is challenged by heterogeneity in data, computation, and c…