Showing math.OCShow all
2 papers · 1 filter
math.OC2024
Stochastic Maximum Principle for optimal advertising models with delay and non-convex control space
Giuseppina Guatteri, Federica Masiero
In this paper we study optimal advertising problems that models the introduction of a new product into the market in the presence of carryover effects of the advertisement and with…
math.OC2024
An optimal advertising model with carryover effect and mean field terms
Fausto Gozzi, Federica Masiero, Mauro Rosestolato
We consider a class of optimal advertising problems under uncertainty for the introduction of a new product into the market, on the line of the seminal papers of Vidale and Wolfe,…