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20232026
most citedMindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation

2 citations · 3 across the 5 of their papers we have counts for

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cs.CY2024★ 1 cited

SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics

Aleksandr Farseev, Qi Yang, Marlo Ongpin +3

Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is…