2 citations · 3 across the 2 of their papers we have counts for
2 papers
cs.MM2025★ 2 cited
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
Aleksandr Farseev, Marlo Ongpin, Qi Yang +3
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We…
cs.CY2024★ 1 cited
SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics
Aleksandr Farseev, Qi Yang, Marlo Ongpin +3
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is…