most citedMindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation

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cs.IR2025

Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising

Qi Yang, Marlo Ongpin, Sergey Nikolenko +2

The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structu…