4 papers
LLM-Generated Ads: From Personalization Parity to Persuasion Superiority
Elyas Meguellati, Stefano Civelli, Lei Han +3
As large language models (LLMs) become increasingly capable of generating persuasive content, understanding their effectiveness across different advertising strategies becomes crit…
Ideology-Based LLMs for Content Moderation
Stefano Civelli, Pietro Bernardelle, Nardiena A. Pratama +1
Large language models (LLMs) are increasingly used in content moderation systems, where ensuring fairness and neutrality is essential. In this study, we examine how persona adoptio…
The Impact of Persona-based Political Perspectives on Hateful Content Detection
Stefano Civelli, Pietro Bernardelle, Gianluca Demartini
While pretraining language models with politically diverse content has been shown to improve downstream task fairness, such approaches require significant computational resources o…
Mapping and Influencing the Political Ideology of Large Language Models using Synthetic Personas
Pietro Bernardelle, Leon Fröhling, Stefano Civelli +3
The analysis of political biases in large language models (LLMs) has primarily examined these systems as single entities with fixed viewpoints. While various methods exist for meas…