3 papers
cs.GT2026
Deterministic-Allocation and Anonymous Joint Advertising in E-commerce Platforms
Zhen Zhang, Luowen Liu, Wanzhi Zhang +5
With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous A…
cs.GT2025
A Joint Auction Framework with Externalities and Adaptation
Chun Fang, Luowen Liu, Kun Huang +6
Recently, joint advertising has gained significant attention as an effective approach to enhancing the efficiency and revenue of advertising slot allocation. Unlike traditional adv…
cs.GT2025
Hybrid Advertising in the Sponsored Search
Zhen Zhang, Weian Li, Yuhan Wang +2
Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms.…