4 papers
Native Multimodal Representation Learning for Click-Through Rate Prediction in E-Commerce Scenarios
Chao Yi, Feifan Yang, Jiawei Feng +4
Multimodal representations have been widely adopted in industrial e-commerce recommendation systems. Due to their strong semantic understanding and generalization capabilities, the…
Fine-grained Semantics Integration for Large Language Model-based Recommendation
Jiawei Feng, Xiaoyu Kong, Leheng Sheng +8
Recent advances in Large Language Models (LLMs) have driven a shift in recommender systems from the discriminative paradigm to the LLM-based generative paradigm, where the recommen…
MUSE: A Simple Yet Effective Multimodal Search-Based Framework for Lifelong User Interest Modeling
Bin Wu, Feifan Yang, Zhangming Chan +8
Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization o…
Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights
Xiang-Rong Sheng, Feifan Yang, Litong Gong +10
Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, pred…