22 citations · 34 across the 7 of their papers we have counts for
7 papers
From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models
Mingjia Yin, Junwei Pan, Hao Wang +5
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a disc…
Practice on Long Behavior Sequence Modeling in Tencent Advertising
Xian Hu, Ming Yue, Zhixiang Feng +24
Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…
Enhancing CTR Prediction with De-correlated Expert Networks
Jiancheng Wang, Mingjia Yin, Hao Wang +1
Modeling feature interactions is essential for accurate click-through rate (CTR) prediction in advertising systems. Recent studies have adopted the Mixture-of-Experts (MoE) approac…
Long-Sequence Recommendation Models Need Decoupled Embeddings
Ningya Feng, Junwei Pan, Jialong Wu +6
Lifelong user behavior sequences are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted…
Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation
Zhutian Lin, Junwei Pan, Haibin Yu +7
Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…
Understanding the Ranking Loss for Recommendation with Sparse User Feedback
Zhutian Lin, Junwei Pan, Shangyu Zhang +5
Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for tre…
Ads Recommendation in a Collapsed and Entangled World
Junwei Pan, Wei Xue, Ximei Wang +7
We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our a…