most citedData Protection and Corporate Reputation Management in the Digital Era

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econ.GN2025

The evolution of insurance purchasing behavior: an empirical study on the adoption of online channels in Poland

Gabriela Wojak, Ernest Górka, Michał Ćwiąkała +8

This paper examines how Polish consumers are adapting to online insurance purchasing channels and what factors influence their preferences. Drawing on a structured survey of 100 re…