2 papers
cs.GT2025
A Joint Auction Framework with Externalities and Adaptation
Chun Fang, Luowen Liu, Kun Huang +6
Recently, joint advertising has gained significant attention as an effective approach to enhancing the efficiency and revenue of advertising slot allocation. Unlike traditional adv…
cs.GT2024
Joint Auction in the Online Advertising Market
Zhen Zhang, Weian Li, Yahui Lei +5
Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to p…