2 papers
cs.CY2025
Color, Sentiment, and Structure: A Comparative Study of Instagram Marketing Across Economies
Ritesh Konka, Pranali Kurani
Instagram has become a key platform for global food brands to engage diverse audiences through visual storytelling. While previous research emphasizes content-based strategies, thi…
cs.SI2024
Can Social Media Platforms Transcend Political Labels? An Analysis of Neutral Conservations on Truth Social
Chaitya Shah, Ritesh Konka, Gautam Malpani +2
There is a prevailing perception that content on a social media platform generally have the same political leaning. These platforms are often viewed as ideologically congruent enti…