2 papers
stat.ME2026
Pseudo-Incrementality Testing: Measuring Advertising Lift from Naturally Occurring Interventions
Georgios Filippou, Boi Mai Quach, Ashish Kumar Jha
We develop a method for measuring the incremental effect of advertising when randomized exper- iments are unavailable. Firms generate abrupt interventions in their own marketing as…
stat.ML2025
Causal-driven attribution (CDA): Estimating channel influence without user-level data
Georgios Filippou, Boi Mai Quach, Diana Lenghel +2
Attribution modelling lies at the heart of marketing effectiveness, yet most existing approaches depend on user-level path data, which are increasingly inaccessible due to privacy…