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cs.GT2026
LangBP: Language-Guided Reasoning and Acting for Joint Bidding and Pricing
Jiaqi Ding, Chuan Yang, Linghui Meng +5
Auto-bidding is a long-horizon sequential decision problem for maximizing conversion value under budget and key performance indicator (KPI) constraints. Recent work extends this ta…
cs.GT2026
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…