4 papers · 1 filter
LACRM: LLM-Guided Mining of Directed Advertiser Competition Relationships in E-Commerce Advertising
Xiang Shi, Yitian Kou, Bing Li +6
In e-commerce advertising, ad platforms typically fail to model the externalities among advertisers when making optimization decisions: an advertiser's actual performance is largel…
LangBP: Language-Guided Reasoning and Acting for Joint Bidding and Pricing
Jiaqi Ding, Chuan Yang, Linghui Meng +5
Auto-bidding is a long-horizon sequential decision problem for maximizing conversion value under budget and key performance indicator (KPI) constraints. Recent work extends this ta…
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…
GCRank: A Generative Contextual Comprehension Paradigm for Takeout Ranking Model
Ziheng Ni, Congcong Liu, Cai Shang +10
The ranking stage serves as the central optimization and allocation hub in advertising systems, governing economic value distribution through eCPM and orchestrating the user-centri…