Showing 2026Show all
3 papers · 1 filter
cs.CV2026
Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment
Xu Zhang, Haohan Wang, Zheng Zhang +9
The optimization objective for e-commerce advertising creatives has shifted from aesthetic quality to online business metrics like click-through rate (CTR). Recent methods generate…
cs.CV2026
AdSpark: A Large-Scale Dataset and Benchmark for Product-Centric Advertisement Video Generation
Zhifei Yang, Zhao Jiang, Keyang Lu +6
Product-centric advertisement video generation aims to create promotional videos that preserve fine-grained product identity while presenting selling points through coherent multi-…
cs.IR2026
GCRank: A Generative Contextual Comprehension Paradigm for Takeout Ranking Model
Ziheng Ni, Congcong Liu, Cai Shang +10
The ranking stage serves as the central optimization and allocation hub in advertising systems, governing economic value distribution through eCPM and orchestrating the user-centri…