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cs.MM2026
Decoding the Hook: A Multimodal LLM Framework for Analyzing the Hooking Period of Video Ads
Kunpeng Zhang, Poppy Zhang, Shawndra Hill +1
Video-based ads are a vital medium for brands to engage consumers, with social media platforms leveraging user data to optimize ad delivery and boost engagement. A crucial but unde…
cs.MM2026
MLLM-VADStory: Domain Knowledge-Driven Multimodal LLMs for Video Ad Storyline Insights
Jasmine Yang, Poppy Zhang, Shawndra Hill
We propose MLLM-VADStory, a novel domain knowledge-guided multimodal large language models (MLLM) framework to systematically quantify and generate insights for video ad storyline…