3 papers
cs.CL2026
Can Large Language Models Identify Meaningful Touchpoints in Conversion Attribution?
Jinqi Wu, Sishuo Chen, Zhangming Chan +9
Touchpoint selection in conversion attribution, namely identifying meaningful touchpoints contributing to conversions, is essential for e-commerce recommendation and online adverti…
cs.CL2026
Recontextualizing Famous Quotes for Brand Slogan Generation
Ziao Yang, Zizhang Chen, Lei Zhang +1
Slogans are concise and memorable catchphrases that play a crucial role in advertising by conveying brand identity and shaping public perception. However, advertising fatigue reduc…
cs.LG2025
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng +6
Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-…