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20242026
most citedRegression Adjustment for Estimating Distributional Treatment Effects in Randomized Controlled Trials

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econ.GN2026

Distributional Treatment Effects of Content Promotion: Evidence from an ABEMA Field Experiment

Shota Yasui, Tatsushi Oka, Undral Byambadalai +1

We examine the impact of top-of-screen promotions on viewing time at ABEMA, a leading video streaming platform in Japan. To this end, we conduct a large-scale randomized controlled…