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stat.CO2026
Estimating Individual Customer Lifetime Values with R: The CLVTools Package
Markus Meierer, Patrick Bachmann, Jeffrey Näf +2
Customer lifetime value (CLV) describes a customer's long-term economic value for a business. This metric is widely used in marketing, for example, to select customers for a market…
stat.AP2026
A Practical Guide to Modern Imputation
Jeffrey Näf
This guide based on recent papers should help researchers avoid some of the most common pitfalls of missing value imputation imputation.