1 citations · 2 across the 5 of their papers we have counts for
6 papers
Interpreting Multimodal Communication at Scale in Short-Form Video: Visual, Audio, and Textual Mental Health Discourse on TikTok
Mingyue Zha, Ho-Chun Herbert Chang
Short-form video platforms integrate text, visuals, and audio into complex communicative acts, yet existing research analyzes these modalities in isolation, lacking scalable framew…
Food as Soft Power: Taiwanese Gastrodiplomacy on Social Media and Algorithmic Suppression
Andrew Yen Chang, Ho-Chun Herbert Chang
Social media platforms have become pivotal for projecting national identity and soft power in an increasingly digital world. This study examines the digital manifestation of Taiwan…
Measuring Social Influence with Networked Synthetic Control
Ho-Chun Herbert Chang
Measuring social influence is difficult due to the lack of counter-factuals and comparisons. By combining machine learning-based modeling and network science, we present general pr…
The Niche Connectivity Paradox: Multichrome Contagions Overcome Vaccine Hesitancy more effectively than Monochromacy
Ho-Chun Herbert Chang, Feng Fu
The rise of vaccine hesitancy has caused a resurgence of vaccine-preventable diseases such as measles and pertussis, alongside widespread skepticism and refusals of COVID-19 vaccin…
Faces Speak Louder Than Words: Emotions Versus Textual Sentiment in the 2024 USA Presidential Election
Chiyu Wei, Sean Noh, Ho-Chun Herbert Chang
Sentiment analysis of textual content has become a well-established solution for analyzing social media data. However, with the rise of images and videos as primary modes of expres…
Gender Inequalities in Content Collaborations: Asymmetric Creator Synergy and Symmetric Audience Biases
Mingyue Zha, Ho-Chun Herbert Chang
Content-creator collaborations are a widespread strategy for enhancing digital viewership and revenue. While existing research has explored the efficacy of collaborations, few have…