4 citations · 8 across the 10 of their papers we have counts for
12 papers
The 2026 World Cup, Anime Edition: Production, Engagement, and Circulation of Generative Memetic Sports Content
Azneef Chowdhury, Ho-Chun Herbert Chang
Generative AI gives audiences new ways to portray real sporting figures through familiar fictional worlds. Expanded opportunities to create, however, need not broaden cultural repr…
Who Anchors AI Overviews in Health? Baidu, Google, and the Geography of Authority
Mingyue Zha, Ho-Chun Herbert Chang
Artificial intelligence is being rapidly incorporated into traditional search systems, yet scant work audits the information disparities across platforms, geography, and languages.…
The First Mass Protest on Threads: Multimodal Mobilization and AI-Generated Visuals in Taiwan's Bluebird Movement
Tracy Weener, Ho-Chun Herbert Chang
The 2024 Bluebird Movement in Taiwan marked one of the largest youth-led protests in the country's democratic history, mobilizing over 100,000 demonstrators in response to parliame…
Motivation, Attention, and Visual Platform Design: How Moral Contagions Spread on TikTok and Instagram in the 2024 United States Presidential Election
Ni Annie Yuan, Ho-chun Herbert Chang
Visual social media platforms have become primary venues for political discourse, yet we know little about how moralization operates differently across platforms and topics. Analyz…
Interpreting Multimodal Communication at Scale in Short-Form Video: Visual, Audio, and Textual Mental Health Discourse on TikTok
Mingyue Zha, Ho-Chun Herbert Chang
Short-form video platforms integrate text, visuals, and audio into complex communicative acts, yet existing research analyzes these modalities in isolation, lacking scalable framew…
Food as Soft Power: Taiwanese Gastrodiplomacy on Social Media and Algorithmic Suppression
Andrew Yen Chang, Ho-Chun Herbert Chang
Social media platforms have become pivotal for projecting national identity and soft power in an increasingly digital world. This study examines the digital manifestation of Taiwan…
Measuring Social Influence with Networked Synthetic Control
Ho-Chun Herbert Chang
Measuring social influence is difficult due to the lack of counter-factuals and comparisons. By combining machine learning-based modeling and network science, we present general pr…
The Niche Connectivity Paradox: Multichrome Contagions Overcome Vaccine Hesitancy more effectively than Monochromacy
Ho-Chun Herbert Chang, Feng Fu
The rise of vaccine hesitancy has caused a resurgence of vaccine-preventable diseases such as measles and pertussis, alongside widespread skepticism and refusals of COVID-19 vaccin…
Faces Speak Louder Than Words: Emotions Versus Textual Sentiment in the 2024 USA Presidential Election
Chiyu Wei, Sean Noh, Ho-Chun Herbert Chang
Sentiment analysis of textual content has become a well-established solution for analyzing social media data. However, with the rise of images and videos as primary modes of expres…
Gender Inequalities in Content Collaborations: Asymmetric Creator Synergy and Symmetric Audience Biases
Mingyue Zha, Ho-Chun Herbert Chang
Content-creator collaborations are a widespread strategy for enhancing digital viewership and revenue. While existing research has explored the efficacy of collaborations, few have…
The Meme Is the Message: Generative Memesis and AI Visuals in the 2024 USA Presidential Elections
Ho-Chun Herbert Chang, Benjamin Shaman, Yung-chun Chen +5
Visual content on social media has become increasingly influential in shaping political discourse and civic engagement, but it also limits participation due to the increased cost o…
LLMs with Personalities in Multi-issue Negotiation Games
Sean Noh, Ho-Chun Herbert Chang
Powered by large language models (LLMs), AI agents have become capable of many human tasks. Using the most canonical definitions of the Big Five personality, we measure the ability…