4 citations · 4 across the 2 of their papers we have counts for
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stat.ME2025
Beyond Basic A/B testing: Improving Statistical Efficiency for Business Growth
Changshuai Wei, Phuc Nguyen, Benjamin Zelditch +1
The standard A/B testing approaches are mostly based on t-test in large scale industry applications. These standard approaches however suffers from low statistical power in busines…
stat.ME2024★ 4 cited
Neural Optimization with Adaptive Heuristics for Intelligent Marketing System
Changshuai Wei, Benjamin Zelditch, Joyce Chen +6
Computational marketing has become increasingly important in today's digital world, facing challenges such as massive heterogeneous data, multi-channel customer journeys, and limit…