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cs.IR2025★ 4 cited
Exploring Scaling Laws of CTR Model for Online Performance Improvement
Weijiang Lai, Beihong Jin, Jiongyan Zhang +5
CTR models play a vital role in improving user experience and boosting business revenue in many online personalized services. However, current CTR models generally encounter bottle…
cs.IR2025★ 2 cited
Modeling Long-term User Behaviors with Diffusion-driven Multi-interest Network for CTR Prediction
Weijiang Lai, Beihong Jin, Yapeng Zhang +5
CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless…