4 papers
DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation
Miduo Cui, Haochen Wang, Shangqin Mao +6
Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration i…
Hierarchical Multi-agent Meta-Reinforcement Learning for Cross-channel Bidding
Shenghong He, Chao Yu
Real-time bidding (RTB) plays a pivotal role in online advertising ecosystems. Advertisers employ strategic bidding to optimize their advertising impact while adhering to various f…
HiBid: A Cross-Channel Constrained Bidding System with Budget Allocation by Hierarchical Offline Deep Reinforcement Learning
Hao Wang, Bo Tang, Chi Harold Liu +7
Online display advertising platforms service numerous advertisers by providing real-time bidding (RTB) for the scale of billions of ad requests every day. The bidding strategy hand…
Off-Policy Primal-Dual Safe Reinforcement Learning
Zifan Wu, Bo Tang, Qian Lin +5
Primal-dual safe RL methods commonly perform iterations between the primal update of the policy and the dual update of the Lagrange Multiplier. Such a training paradigm is highly s…