2 papers
cs.LG2026
DRIVE: Distributional and Retrieval-Augmented Bidding with Value Evaluation
Miduo Cui, Haochen Wang, Shangqin Mao +6
Auto-bidding is a core component of real-time advertising systems, where decisions must optimize long-term performance under budget and cost constraints, while online exploration i…
cs.AI2024
Hierarchical Multi-agent Meta-Reinforcement Learning for Cross-channel Bidding
Shenghong He, Chao Yu
Real-time bidding (RTB) plays a pivotal role in online advertising ecosystems. Advertisers employ strategic bidding to optimize their advertising impact while adhering to various f…