1 citations · 2 across the 12 of their papers we have counts for
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Native Multimodal Representation Learning for Click-Through Rate Prediction in E-Commerce Scenarios
Chao Yi, Feifan Yang, Jiawei Feng +4
Multimodal representations have been widely adopted in industrial e-commerce recommendation systems. Due to their strong semantic understanding and generalization capabilities, the…
EST: Towards Efficient Scaling Laws in Click-Through Rate Prediction via Unified Modeling
Mingyang Liu, Yong Bai, Zhangming Chan +5
Efficiently scaling industrial Click-Through Rate (CTR) prediction has recently attracted significant research attention. Existing approaches typically employ early aggregation of…
MUSE: A Simple Yet Effective Multimodal Search-Based Framework for Lifelong User Interest Modeling
Bin Wu, Feifan Yang, Zhangming Chan +8
Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization o…
Enhancing Taobao Display Advertising with Multimodal Representations: Challenges, Approaches and Insights
Xiang-Rong Sheng, Feifan Yang, Litong Gong +10
Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, pred…
Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach
Zhangming Chan, Yu Zhang, Shuguang Han +8
Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR e…
KEEP: An Industrial Pre-Training Framework for Online Recommendation via Knowledge Extraction and Plugging
Yujing Zhang, Zhangming Chan, Shuhao Xu +4
An industrial recommender system generally presents a hybrid list that contains results from multiple subsystems. In practice, each subsystem is optimized with its own feedback dat…