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cs.LG2026
MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms
Jinqi Wu, Sishuo Chen, Zhangming Chan +9
Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learnin…
cs.LG2026
Modeling Cascaded Delay Feedback for Online Net Conversion Rate Prediction: Benchmark, Insights and Solutions
Mingxuan Luo, Guipeng Xv, Sishuo Chen +8
In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund…
cs.LG2026
Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approaches
Xinyu Li, Sishuo Chen, Guipeng Xv +7
The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gr…