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cs.LG2021★ 11 cited
MetaCVR: Conversion Rate Prediction via Meta Learning in Small-Scale Recommendation Scenarios
Xiaofeng Pan, Ming Li, Jing Zhang +5
Different from large-scale platforms such as Taobao and Amazon, CVR modeling in small-scale recommendation scenarios is more challenging due to the severe Data Distribution Fluctua…
cs.LG2021
MOEF: Modeling Occasion Evolution in Frequency Domain for Promotion-Aware Click-Through Rate Prediction
Xiaofeng Pan, Yibin Shen, Jing Zhang +5
Promotions are becoming more important and prevalent in e-commerce to attract customers and boost sales, leading to frequent changes of occasions, which drives users to behave diff…