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cs.HC2026★ 1 cited
SimAB: Simulating A/B Tests with Persona-Conditioned AI Agents for Rapid Design Evaluation
Tim Rieder, Marian Schneider, Mario Truss +6
A/B testing is a standard method for validating design decisions, yet its reliance on real user traffic limits iteration speed and makes certain experiments impractical. We present…
cs.HC2026
PersonaCite: VoC-Grounded Interviewable Agentic Synthetic AI Personas for Verifiable User and Design Research
Mario Truss
LLM-based and agent-based synthetic personas are increasingly used in design and product decision-making, yet prior work shows that prompt-based personas often produce persuasive b…
cs.HC2024
Human-Centered AI Product Prototyping with No-Code AutoML: Conceptual Framework, Potentials and Limitations
Mario Truss, Marc Schmitt
This paper addresses the complexities inherent in AI product prototyping, focusing on the challenges posed by the probabilistic nature of AI behavior and the limited accessibility…