Showing 2025Show all
2 papers · 1 filter
cs.SI2025
A Reverse Reachable Set Based Approach for Motif Oriented Profit maximization in Social Networks
Poonam Sharma, Suman Banerjee
Profit Maximization is one of the key objectives for social media marketing, where the task is to choose a limited number of highly influential nodes such that their initial activa…
cs.SI2025
A Regret-Aware Framework for Effective Social Media Advertising
Poonam Sharma, Dildar Ali, Suman Banerjee
Social Media Advertisement has emerged as an effective approach for promoting the brands of a commercial house. Hence, many of them have started using this medium to maximize the i…