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most citedUnraveling the Interplay between Carryover Effects and Reward Autocorrelations in Switchback Experiments

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A Two-armed Bandit Framework for A/B Testing

Jinjuan Wang, Qianglin Wen, Yu Zhang +2

A/B testing is widely used in modern technology companies for policy evaluation and product deployment, with the goal of comparing the outcomes under a newly-developed policy again…