2 papers
cs.CL2026
Interactor: Agentic RL oriented Iterative Creation for Ad Description Generation in Sponsored Search
Penghui Wei, Jiayu Wu, Chao Ye +3
This paper focuses on automatically generating informative ad descriptions in sponsored search. Unlike ad titles which are usually optimized to attract user click feedbacks, ad des…
cs.GT2024
IC Mechanisms for Risk-Averse Advertisers in the Online Advertising System
Bingzhe Wang, Ruohan Qian, Yuejia Dou +12
The autobidding system generates huge revenue for advertising platforms, garnering substantial research attention. Existing studies in autobidding systems focus on designing Autobi…