most citedThe Perfect Match? A Closer Look at the Relationship between EU Consumer Law and Data Protection Law

132 citations · 447 across the 9 of their papers we have counts for

collaborators

10 papers

cs.CY2025★ 2 cited

Behavioral Targeting, a European Legal Perspective

Frederik Zuiderveen Borgesius

Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although res…

cs.CY2025★ 22 cited

Improving Privacy Protection in the area of Behavioural Targeting

Frederik Johannes Zuiderveen Borgesius

This PhD thesis discusses how European law could improve privacy protection in the area of behavioural targeting. Behavioural targeting, also referred to as online profiling, invol…

cs.CY2025

Personal Data Processing for Behavioural Targeting: Which Legal Basis?

Frederik Zuiderveen Borgesius

The European Union Charter of Fundamental Rights only allows personal data processing if a data controller has a legal basis for the processing. This paper argues that in most circ…

cs.CY2025★ 19 cited

Scoping Electronic Communication Privacy Rules: Data, Services and Values

Joris van Hoboken, Frederik Zuiderveen Borgesius

We use electronic communication networks for more than simply traditional telecommunications: we access the news, buy goods online, file our taxes, contribute to public debate, and…

cs.CY2025

Behavioural Sciences and the Regulation of Privacy on the Internet

Frederik Zuiderveen Borgesius

This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. Th…

cs.CY2025

New Data Security Requirements and the Proceduralization of Mass Surveillance Law after the European Data Retention Case

Frederik Zuiderveen Borgesius, Axel Arnbak

This paper discusses the regulation of mass metadata surveillance in Europe through the lens of the landmark judgment in which the Court of Justice of the European Union struck dow…

cs.CY2025★ 79 cited

Singling out people without knowing their names -- Behavioural targeting, pseudonymous data, and the New Data Protection Regulation

Frederik J. Zuiderveen Borgesius

Information about millions of people is collected for behavioural targeting, a type of marketing that involves tracking people's online behaviour for targeted advertising. It is ho…

cs.CY2025★ 105 cited

Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation

Frederik J. Zuiderveen Borgesius, Sanne Kruikemeier, Sophie C. Boerman +1

On the internet, we encounter take-it-or-leave-it choices regarding our privacy on a daily basis. In Europe, online tracking for targeted advertising generally requires the interne…

cs.CY2025★ 132 cited

The Perfect Match? A Closer Look at the Relationship between EU Consumer Law and Data Protection Law

Natali Helberger, Frederik Zuiderveen Borgesius, Agustin Reyna

In modern markets, many companies offer so-called 'free' services and monetize consumer data they collect through those services. This paper argues that consumer law and data prote…

cs.CY2025★ 88 cited

The regulation of online political micro-targeting in Europe

Tom Dobber, Ronan Ó Fathaigh, Frederik J. Zuiderveen Borgesius

In this paper, we examine how online political micro-targeting is regulated in Europe. While there are no specific rules on such micro-targeting, there are general rules that apply…