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cs.GT2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Zhen Gong, Lvyin Niu, Yang Zhao +9
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowad…
cs.LG2024
Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding
Haoming Li, Yusen Huo, Shuai Dou +5
In online advertising, advertisers participate in ad auctions to acquire ad opportunities, often by utilizing auto-bidding tools provided by demand-side platforms (DSPs). The curre…