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cs.GT2024
MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising
Zhen Gong, Lvyin Niu, Yang Zhao +9
Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowad…
cs.GT2023★ 1 cited
Auction Design for Bidders with Ex Post ROI Constraints
Hongtao Lv, Xiaohui Bei, Zhenzhe Zheng +1
Motivated by practical constraints in online advertising, we investigate single-parameter auction design for bidders with constraints on their Return On Investment (ROI) -- a targe…