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cs.AI2026
LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks
Luyi Ma, Wanjia Sherry Zhang, Zezhong Fan +10
On online advertising platforms, newly introduced promotional ads face the cold-start problem, as they lack sufficient user feedback for model training. In this work, we propose LL…
cs.AI2026
Is More Context Always Better? Examining LLM Reasoning Capability for Time Interval Prediction
Yanan Cao, Farnaz Fallahi, Murali Mohana Krishna Dandu +9
Large Language Models (LLMs) have demonstrated impressive capabilities in reasoning and prediction across different domains. Yet, their ability to infer temporal regularities from…