3 papers
cs.CY2025
See, Think, Act: Online Shopper Behavior Simulation with VLM Agents
Yimeng Zhang, Jiri Gesi, Ran Xue +10
LLMs have recently demonstrated strong potential in simulating online shopper behavior. Prior work has improved action prediction by applying SFT on action traces with LLM-generate…
cs.CL2025
Shop-R1: Rewarding LLMs to Simulate Human Behavior in Online Shopping via Reinforcement Learning
Yimeng Zhang, Tian Wang, Jiri Gesi +14
Large Language Models (LLMs) have recently demonstrated strong potential in generating 'believable human-like' behavior in web environments. Prior work has explored augmenting trai…
cs.CL2025
OPeRA: A Dataset of Observation, Persona, Rationale, and Action for Evaluating LLMs on Human Online Shopping Behavior Simulation
Ziyi Wang, Yuxuan Lu, Wenbo Li +13
Can large language models (LLMs) accurately simulate the next web action of a specific user? While LLMs have shown promising capabilities in generating ``believable'' human behavio…