4 papers
Fine-Tuning Autobidders with Group Relative Policy Optimization
Anton Safin, Alexandra Khirianova, Andrey Pudovikov +2
Automated bidding (autobidding) is a core component of modern online advertising systems. Within this component, advertisers delegate sequential bid decisions to algorithms that mu…
Autobidding Arena: unified evaluation of the classical and RL-based autobidding algorithms
Andrey Pudovikov, Alexandra Khirianova, Ekaterina Solodneva +3
Advertisement auctions play a crucial role in revenue generation for e-commerce companies. To make the bidding procedure scalable to thousands of auctions, the automatic bidding (a…
BAT: Benchmark for Auto-bidding Task
Alexandra Khirianova, Ekaterina Solodneva, Andrey Pudovikov +5
The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the develo…
RARe: Raising Ad Revenue Framework with Context-Aware Reranking
Ekaterina Solodneva, Alexandra Khirianova, Aleksandr Katrutsa +4
Modern recommender systems excel at optimizing search result relevance for e-commerce platforms. While maintaining this relevance, platforms seek opportunities to maximize revenue…