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cs.AI2026
LLM Consumer Behavior Theory: Foundations of a Novel Research Field
Manon Reusens, Sofie Goethals, David Martens
Large language models (LLMs) are increasingly deployed as autonomous agents that make consumption decisions on behalf of users. This shift raises fundamental questions for consumer…
cs.AI2026
Would a Large Language Model Pay Extra for a View? Inferring Willingness to Pay from Subjective Choices
Manon Reusens, Sofie Goethals, Toon Calders +1
As Large Language Models (LLMs) are increasingly deployed in applications such as travel assistance and purchasing support, they are often required to make subjective choices on be…