5 papers
LLM Consumer Behavior Theory: Foundations of a Novel Research Field
Manon Reusens, Sofie Goethals, David Martens
Large language models (LLMs) are increasingly deployed as autonomous agents that make consumption decisions on behalf of users. This shift raises fundamental questions for consumer…
The Basic B*** Effect: The Use of LLM-based Agents Reduces the Distinctiveness and Diversity of People's Choices
Sandra C. Matz, C. Blaine Horton, Kimberly Klugescheid +1
Large language models (LLMs) increasingly act on people's behalf: they write emails, buy groceries, and book restaurants. While the outsourcing of human decision-making to AI can b…
Cash or Comfort? How LLMs Value Your Inconvenience
Mateusz Cedro, Timour Ichmoukhamedov, Sofie Goethals +3
Large Language Models (LLMs) are increasingly proposed as near-autonomous artificial intelligence (AI) agents capable of making everyday decisions on behalf of humans. Although LLM…
Resource-constrained Fairness
Sofie Goethals, Eoin Delaney, Brent Mittelstadt +1
Access to resources strongly constrains the decisions we make. While we might wish to offer every student a scholarship, or schedule every patient for follow-up meetings with a spe…
One world, one opinion? The superstar effect in LLM responses
Sofie Goethals, Lauren Rhue
As large language models (LLMs) are shaping the way information is shared and accessed online, their opinions have the potential to influence a wide audience. This study examines w…