2 papers
stat.AP2026
Ensuring Trustworthy Online A/B Testing: Addressing Five Key Questions on CUPED
Yu Zhang, Bokui Wan, Yongli Qin +2
A/B testing has become the gold standard for data-driven decision-making in large-scale online experimentation, providing critical guidance for feature launch, pricing optimization…
stat.ME2025
Bridging Control Variates and Regression Adjustment in A/B Testing: From Design-Based to Model-Based Frameworks
Yu Zhang, Bokui Wan, Yongli Qin
A B testing serves as the gold standard for large scale, data driven decision making in online businesses. To mitigate metric variability and enhance testing sensitivity, control v…