3 papers
stat.AP2026
Estimating the Effect of Timing on Coupon Effectiveness
Deddy Jobson
The coupon incentive is one of the most common tools marketers use to court users to engage with a business at various stages of the customer life cycle. A variety of factors can a…
cs.LG2025
Using item recommendations and LLMs in marketing email titles
Deddy Jobson, Muktti Shukla, Phuong Dinh +4
E-commerce marketplaces make use of a number of marketing channels like emails, push notifications, etc. to reach their users and stimulate purchases. Personalized emails especiall…
stat.CO2025
Subset Selection for Stratified Sampling in Online Controlled Experiments
Haru Momozu, Yuki Uehara, Naoki Nishimura +6
Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website vis…