2 papers
cs.AI2026
HOBA: Hierarchical On-Policy Bidding Agents for Adaptive Online Advertising
Ji Wu, Yunshan Peng, Wentao Bai +5
Online advertising bidding systems typically deploy multiple offline-trained expert models (e.g., PID controllers, model predictive control, offline RL policies) but face two criti…
cs.LG2026
R&F-Inventory: A Large-Scale Dataset for Monotonic Inventory Estimation in Reach and Frequency Advertising
Yunshan Peng, Ji Wu, Wentao Bai +6
Reach and Frequency (R&F) contract advertising is an important form of widely used brand advertising. Unlike performance advertising, R&F contracts emphasize controllable delivery…