2 papers
cs.IR2025
EGA-V1: Unifying Online Advertising with End-to-End Learning
Junyan Qiu, Ze Wang, Fan Zhang +7
Modern industrial advertising systems commonly employ Multi-stage Cascading Architectures (MCA) to balance computational efficiency with ranking accuracy. However, this approach pr…
cs.IR2025
EGA-V2: An End-to-end Generative Framework for Industrial Advertising
Zuowu Zheng, Ze Wang, Fan Yang +4
Traditional online industrial advertising systems suffer from the limitations of multi-stage cascaded architectures, which often discard high-potential candidates prematurely and d…