most citedUsing Large Language Models to Create AI Personas for Replication, Generalization and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings

5 citations · 6 across the 2 of their papers we have counts for

collaborators

2 papers

cs.HC2024★ 1 cited

Will you donate money to a chatbot? The effect of chatbot anthropomorphic features and persuasion strategies on willingness to donate

Ekaterina Novozhilova, Jiacheng Huang, Le He +2

This work investigates the causal mechanism behind the effect of chatbot personification and persuasion strategies on users' perceptions and donation likelihood. In a 2 (personifie…

cs.CL2024★ 5 cited

Using Large Language Models to Create AI Personas for Replication, Generalization and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings

Leo Yeykelis, Kaavya Pichai, James J. Cummings +1

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LL…