5 citations · 7 across the 15 of their papers we have counts for
7 papers · 1 filter
OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios
Yewen Li, Peng Jiang, Yitian Li +3
Auto-bidding is central to computational advertising, where strategies must maximize advertisers' conversion value under economic constraints. It has evolved from rule-based contro…
Generative Optimization for Incentivized Advertising with Global Level Constraints
Gege Chen, Ning Luo, Hao Jiang +7
Incentivized advertising allocates monetary or virtual rewards to drive user engagement, where a key challenge is optimizing continuous incentive magnitudes under strict global con…
TWICE: Two-Clock, Two-Window Learning for Long-Horizon Conversion Prediction in Online Advertising
Kaiyuan Li, Kun Wang, Zhongbo Wang +4
Long-horizon conversion prediction under delayed feedback creates a two-clock, two-window learning problem in online advertising. A short base observation window releases recent cl…
R&F-Inventory: A Large-Scale Dataset for Monotonic Inventory Estimation in Reach and Frequency Advertising
Yunshan Peng, Ji Wu, Wentao Bai +6
Reach and Frequency (R&F) contract advertising is an important form of widely used brand advertising. Unlike performance advertising, R&F contracts emphasize controllable delivery…
Expert-Guided Diffusion Planner for Auto-Bidding
Yunshan Peng, Wenzheng Shu, Jiahao Sun +6
Auto-bidding is widely used in advertising systems, serving a diverse range of advertisers. Generative bidding is increasingly gaining traction due to its strong planning capabilit…
Optimal Return-to-Go Guided Decision Transformer for Auto-Bidding in Advertisement
Hao Jiang, Yongxiang Tang, Yanxiang Zeng +5
In the realm of online advertising, advertisers partake in ad auctions to obtain advertising slots, frequently taking advantage of auto-bidding tools provided by demand-side platfo…
Learning Monotonic Probabilities with a Generative Cost Model
Yongxiang Tang, Yanhua Cheng, Xiaocheng Liu +6
In many machine learning tasks, it is often necessary for the relationship between input and output variables to be monotonic, including both strictly monotonic and implicitly mono…