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cs.GT2026
Guiding the Recommender: Information-Aware Auto-Bidding for Content Promotion
Yumou Liu, Zhenzhe Zheng, Jiang Rong +3
Modern content platforms offer paid promotion to mitigate cold start by allocating exposure via auctions. Our empirical analysis reveals a counterintuitive flaw in this paradigm: w…
cs.GT2024
Contextual Generative Auction with Permutation-level Externalities for Online Advertising
Ruitao Zhu, Yangsu Liu, Dagui Chen +7
Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Tradi…