1 citations · 1 across the 3 of their papers we have counts for
3 papers
Billboard in Focus: Estimating Driver Gaze Duration from a Single Image
Carlos Pizarroso, Zuzana Berger Haladová, Zuzana Černeková +1
Roadside billboards represent a central element of outdoor advertising, yet their presence may contribute to driver distraction and accident risk. This study introduces a fully aut…
A method for estimating roadway billboard salience
Zuzana Berger Haladova, Michal Zrubec, Zuzana Cernekova
Roadside billboards and other forms of outdoor advertising play a crucial role in marketing initiatives; however, they can also distract drivers, potentially contributing to accide…
Evaluating the Significance of Outdoor Advertising from Driver's Perspective Using Computer Vision
Zuzana Černeková, Zuzana Berger Haladová, Ján Špirka +1
Outdoor advertising, such as roadside billboards, plays a significant role in marketing campaigns but can also be a distraction for drivers, potentially leading to accidents. In th…