5 citations · 5 across the 1 of their papers we have counts for
2 papers
cs.CL2025
Strategic Innovation Management in the Age of Large Language Models Market Intelligence, Adaptive R&D, and Ethical Governance
Raha Aghaei, Ali A. Kiaei, Mahnaz Boush +2
This study analyzes the multiple functions of Large Language Models (LLMs) in transforming research and development (R&D) processes. By automating knowledge discovery, boosting hyp…
cs.CL2025★ 5 cited
Harnessing the Potential of Large Language Models in Modern Marketing Management: Applications, Future Directions, and Strategic Recommendations
Raha Aghaei, Ali A. Kiaei, Mahnaz Boush +4
Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explo…