31 citations · 61 across the 37 of their papers we have counts for
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cs.IR2023★ 2 cited
A Unified Framework for Multi-Domain CTR Prediction via Large Language Models
Zichuan Fu, Xiangyang Li, Chuhan Wu +6
Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items b…
cs.IR2023★ 1 cited
FLIP: Fine-grained Alignment between ID-based Models and Pretrained Language Models for CTR Prediction
Hangyu Wang, Jianghao Lin, Xiangyang Li +5
Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the o…
cs.IR2023
ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction
Jianghao Lin, Bo Chen, Hangyu Wang +7
Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID…